Identify the opportunity

• Market analysis
• Develop the promotional plan
• Determine appropriate resourcing

Define your goals

• Align campaigns to brand strategy
• Optimize brand performance

Create a strategy

3 core principles:

• Engage key stakeholders in desired outcomes
• Educate on opportunity
• Execute targeted campaign to drive results

Develop resources

• Create an execution plan
• Apply brand style to creation of
  campaign assets
• Align to internal approval process

Implement & measure

• Integrated, targeted, turn-key campaigns
• Evaluate campaign